Volvo CE Unveiled New Look Road Machinery at EXCON
In a move that shows the growing importance in the Indian subcontinent, Volvo CE has chosen the EXCON (The 4th Construction Equipment and Construction Technology Trade Fair) held last November in Bangalore, India, to offer a glimpse of the Volvo branded Road Machinery products in the company's yellow and grey livery.
The machines modeling the new look at the show were the single drum SD110 compactor, DD80 double drum compactor, the PT220RH and the ABG 4361 paver.
Since acquiring the road machinery business from Ingersoll Rand in April 2007, the products have continued being marketed in the previous owner's branding. This agreement is set to end by April 2008 but it is expected that the first "new-look" machines will roll off the production lines earlier than that.
Commenting on the reason behind using the EXCON show to unveil the new look products, Pat Olney, president of Volvo's road machinery business line, said: "India is the world's second fastest growing major economy. A key element of India's economic development is to improve the country's infrastructure - and highways will play a major part in that. We already have a significant market presence in India, both in terms of customer share and manufacturing base. Therefore, unveiling the new-look product line here in Bangalore is only natural."
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