Major Manufacturers Book for International Rental Exhibition (IRE)


Over 80 companies have already confirmed their participation in the new International Rental Exhibition (IRE) to be held at the RAI exhibition center in Amsterdam, the Netherlands on June 3-5 this year.

JCB, one of the world's biggest construction equipment manufacturers, is the latest company to sign up for the show, joining other big name producers including Ammann, Atlas Copco Portable Air, Bobcat, Ditch Witch, Doosan Infracore Portable Power, Genie, Haulotte, JLG, Hitachi, Kaeser, Manitou and Wacker Neuson.

The exhibition is supported by the European Rental Association (ERA), who will hold its annual convention during the three days of the show. The association is organizing a wide range of seminars, workshops and expert speakers throughout the three days, with renowned U.S. rental consultant Dan Kaplan the event's keynote speaker.

Exhibitors are getting behind the idea of a dedicated international rental show. Sam Waes, Atlas Copco Portable Air divisional communications manager, said; "We have the feeling that this exhibition, although rather new, is a valuable opportunity for us to show our products and solutions to a focused target audience. The visitors of IRE are really interested in rental products and therefore we can better focus our messages and activities towards this important customer segment." Three Atlas Copco divisions will be attending; Atlas Copco Construction Tools, Atlas Copco Portable Air and Dynapac.

"We are all looking forward to the IRE and we fully expect it to be a great success", said Paul Hay, managing director of lighting tower specialist TowerLight, which will exhibit at IRE, "We will be bringing along a number of new and environmentally innovative products to show to all current and prospective clients, we hope to have a large number of contacts to follow up at the end of the three days."

"The show is all set to be the fantastic event for rental companies to look at equipment specifically targeted at their needs", said Guy Harris, IRE's sales and marketing manager, "Visitors will be able to see a diverse selection of compact equipment ­ many designed specifically with rental companies in mind ­ as well as dozens of suppliers of smaller, specialist equipment and services."

In addition to the wide range of compact earthmoving and material handling equipment on show, the world's biggest aerial platform suppliers are attending as well as producers of power tools, pumps, rental software, asset tracking systems, cutting tools, compressors, generators and compaction equipment.

Source: B.V. Industrial Promotions International

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