MFM Building Products Unveils New Peel & Seal® Retail Pack


MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, is pleased to introduce Peel & Seal® in a new Retail Pack complete with a Point-of-Purchase display unit.

Peel & Seal® is the original, self-stick roll roofing waterproofing membrane specifically designed for low-slope/low-pitch residential and commercial applications. Traditionally, Peel & Seal® was only available in contractor cartons. In a move to help distributors and building supply stores increase sales, the company has introduced individually-wrapped and labeled 15 cm by 7,6 m rolls of Aluminum Peel & Seal®.

The Retail Pack contains 6 rolls of Peel & Seal®. A POP display unit is also available that can accommodate six contractor cartons and a shelf to display six individually-wrapped rolls of Peel & Seal®.

According to Tony Reis, MFM Sales & Marketing Director, “Labeling Peel & Seal® for the retail segment allows the distributor to display the product for better visibility instead of sitting in the warehouse. The full color label is designed to sell the product, and contains complete installation instructions and application photos. The goal is always to help our customers sell more product.”

Peel & Seal® 15 cm material is the ideal solution for hundreds of difficult waterproofing areas. These include dormers, sunroom additions, mobile homes, and flashing around chimneys, vents and other irregular features. Peel & Seal® is self-adhering, self-sealing and installs with just a utility knife and hand roller, making it DIY-friendly. Peel & Seal® is also compatible with EPDM when utilizing MFM’s WeatherBond™ Primer. Peel & Seal® comes with a 10-Year Limited Warranty.

Source: MFM Building Products

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