New "Ride and Drive" Equipment Demonstration Program
to Debut at ICUEE 2007


The 2007 ICUEE - International Construction and Utility Equipment Exposition (ICUEE) has expanded its working equipment demonstrations with a new "ride and drive" program which spotlights on-road commercial vehicles.

The new "ride and drive" program builds on ICUEE's reputation as The Demo Expo and allows attendees to better compare commercial vehicles for the construction and utility industries as well as truck engines and components. In addition to trucks and engines, these products will include transmissions, power systems, clutch and brake systems, safety and collision warning systems, fleet, fuel and GPS management systems, and hybrid and alternative fuel systems.

ICUEE 2007 will be held October 16-18, 2007 at the Kentucky Exposition Center in Louisville, Kentucky.

"Exhibitors in the ICUEE 'ride and drive' program will now have the same opportunity as other outdoor exhibitors to show their equipment in action. This offers added value to attendees who are at the show to evaluate and purchase trucks, engines and components," noted ICUEE show manager Nicole Hallada.

ICUEE also features equipment demonstrations in outdoor exhibit space that is suitable for shallow digging, in addition to areas for deep digging. Hard-asphalt outdoor exhibit space accommodates above ground and overhead demonstrations.

ICUEE 2007 will cover close to 100 000 m2 of indoor and outdoor exhibits of the latest construction and utility equipment, technologies, products and services. A wide array of industry education and training sessions will extend the value of these exhibits and equipment demonstrations.

Source: International Construction and Utility Equipment Exposition (ICUEE)

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