Camoplast Unveils Its New Corporate Image


As part of its new strategy launch, Camoplast unveiled its new logo and positioning statement. The new logo, which you can see on this letterhead, represents the different autonomous entities that form Camoplast as well as their linkage of common values and systems. The slight curving represents our global footprint while the metallic color highlights the depth of the company's expertise.

The new positioning: "Make it happen" is in support of Camoplast promise to its customers as well as commitment of its employees. It represents the fundamental nature of the company as a manufacturer and commands pro-activity and action while expressing a global sense of responsibility and security. In other words, Camoplast's promise is to find the solution and deliver.

"Over the last years Camoplast has grown rapidly and has achieved a leadership position in most of the markets we serve. Our future resides in our ability to make Camoplast a global player. We intend to achieve that while still providing high performance products to motorized vehicles and equipment markets. As an important step to realize this dynamic vision, we have developed a new logo and positioning statement that will help carry the company to global market leadership" said Mr. Pierre Marcouiller, Chairman of the Board and CEO of Camoplast inc.

Camoplast is a world class manufacturer that designs, develops and manufactures vehicles, systems, assemblies and components for original equipment manufacturers and after sales markets. Camoplast's main products includes: rubber tracks, undercarriages, specialized tracked vehicles, composite structural body parts and exterior body panels, under-the-hood plastic components and assemblies.

Source: Camoplast


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