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When David Stern and Dale Rasmussen joined Cubex Limited two years ago, on the upside they noted that the equipment company had a very good product mix in the paving side of the market. On the downside, they realized the company was lacking on the compaction side. “We discovered that many of our customers were going to other dealers because we couldn’t meet their compaction needs,” recalls David Stern, Cubex general manager Central Canada. “We quickly concluded that what we needed was a product line that would meet the compaction requirements of our customers. In short, we wanted to be their one-stop shop.” Cubex found its solution by becoming an official Ammann compaction equipment dealer. “We couldn’t be more fortunate in being able to introduce the Ammann product line to our customers,” says Dale Rasmussen, Cubex account manager for Manitoba. According to Peter Price, Area sales manager for Canada “Cubex took a very organized approach to their marketplace challenges. It is this professionalism that drew us to them.” Founded in 1869, Ammann is recognized as a leading equipment brand internationally with 1600 employees and a broad range of equipment for road construction, earthmoving and mineral processing. In Canada, Ammann specializes in a full line of compaction machines including plate compactors, vibrating rollers featuring the ACE compaction control system, double drum asphalt machines and 30 t rubber-tired rollers and is represented by a growing network of dealers committed to customer service and support.
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A One-Stop Paving House
The new partnership with Ammann has paid immediate dividends for Cubex. The company recently inked a three-year lease deal with the Province of Manitoba which included the delivery of a number of Ammann units along with some trailers and pavers. As part of the customer service program to ensure that the Province got the most out of the new products, Mr. Rasmussen reports that Cubex hosted a training program in its Winnipeg location. “The customer sent a number of operators and maintenance people to the training program. They left with a complete understanding of how to maximize the performance of their new units and, with ongoing service, eliminate any unscheduled downtime.”
