Westcon Equipment Welcomes SENNEBOGEN to its Line-Up


SENNEBOGEN and Westcon Equipment & Rentals Ltd. have joined forces to offer purpose-built material handling equipment to customers in Manitoba.

It did not take long for Joel Paikin, the SENNEBOGEN regional sales manager. to recognize the similarities between these two companies and seized the opportunity to formalize a dealership arrangement with Westcon Equipment & Rentals.

Constantino Lannes, president of SENNEBOGEN LLC understands that synergy is key when choosing a new dealer to join the SENNEBOGEN family. “As Westcon and SENNEBOGEN are family oriented organizations, both very focused on meeting the needs of their customers, we knew that we had a great fit. We are very fortunate to have them as part of our team.”

Partners Brian Brown and Mike Smiegielski are excited at the potential that SENNEBOGEN has to fill a much needed gap in their current equipment line-up. In Winnipeg, Westcon sells Volvo CE machines. “Volvo does not offer similar product, so the addition of SENNEBOGEN to our line-up will only compliment an already strong product offering,” said Mr. Smiegielski.

It took almost no time at all to prove the demand for SENNEBOGEN material handlers was there. Westcon lined up their first customer almost immediately. Tolko Industries Ltd, a sawmill located in Le Pas, about 6 hours north of Winnipeg, came forward as a perfect candidate for a SENNEBOGEN material-handler and they took delivery of a new unit in March 2012.

According to Mike Smiegielski, because of their geographic location, forestry is not Westcon’s main industry focus, however it just made sense. Tolko would be able to benefit from the unique features that SENNEBOGEN has to offer. For the past several years Tolko has been running other equipment before acquiring their SENNEBOGEN 830 M-T. They are pleased with the performance of their new machine and, should a second one be required, they would not hesitate to add another SENNEBOGEN to their fleet.

According to Brian Brown, “Construction, scrap and recycling as well as rail repair and rail dismantling facilities are the major markets for the SENNEBOGEN material-handlers in Manitoba. With the addition of SENNEBOGEN, we have the flexibility to meet the needs of these markets”.


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