RUTHMANN Is Expanding to North America

RUTHMANN, the manufacturer of aerial working platforms from Gescher in Münsterland, Germany, has recently established its own subsidiary RUTHMANN North America L.P. to further expand its global growth strategy to also include North America.

With this new venture, RUTHMANN will continue to develop its presence in the North American market along with its 2 long-standing sales and service partners, Time Manufacturing and ReachMaster, Inc.
Uwe Strotmann, general director of sales at RUTHMANN GmbH & Co. KG, has been appointed president of the new company with Rolf Kulawik, managing director at RUTHMANN GmbH & Co. KG, as executive vice president, both based in Germany.

Tom Goyer will take up a new position as vice president of sales & market development in North America and daily manager of the new company. Mr. Goyer is based in Tampa, Florida, and will conduct his nationwide activities from there. He brings with him an extensive experience in the truck-mounted powered access industry and will be responsible for the strategic development of the Ruthmann truck mounted products in North America.

“With this step we want to provide more support and focus to our sales and service partners by being closer to the customers,” explains Rolf Kulawik. “Tom knows the North American market for truck mounted aerial working platforms like the back of his hand and is therefore the ideal candidate for this new important position.“

Time Manufacturing, based in Waco, Texas, has been RUTHMANN’s long-time partner for larger truck-mounted aerial work platforms, and together the 2 companies have developed the U.S. market for the well-known RUTHMANN STEIGER® products. A key element has been the process of adapting the German made lifts to conform with ANSI Standards. The SKYBIRD 215l is a result of these efforts and sets a new benchmark in North America for this category.
ReachMaster. Inc., based in Houston, Texas, has for the past 8 years successfully been and will remain the exclusive importer and distributor in North America of the Ruthmann Bluelift line of compact track-based lifts from Italy.

Last year ReachMaster expanded its portfolio of specialty lifts to also include the Ruthmann Eagle T108A, the first truck-mounted 33 m lift in the U.S. that can be driven without commercial driver’s license.

“The joint development between our companies of the Eagle mid-range truck mounted line has shown there is a niche market for this type of product,” says Ebbe Christensen, president of ReachMaster, Inc. “We welcome Tom onboard as another great example of RUTHMANN’s commitment to the market. I have known Tom for years, and I know he will be a great asset for us in developing this segment of the truck-mounted market together.”

Uwe Strotmann adds that new models are already in the pipe line to expand the Eagle line, which will continue to be both shown on upcoming trade shows as well as promoted on ongoing roadshows.

“The RUTHMANN products fit perfectly in the North American market place. Together with our partners we look forward to offering the best of everything in one, coordinated package: High performance, top quality, and superb service & customer support. This is what the North American market has been waiting for and I am very excited to be a part of it,” concludes Tom Goyer.

Source: RUTHMANN GmbH & Co. KG

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