Sterling Introduces New Truck for Vocational Market


At the World of Concrete in Las Vegas, Sterling Truck Corporation unveiled a new heavy-duty vocational truck specially developed for the construction and government markets. The Set-Forward Sterling® truck features an updated look, improved functionality, and increased visibility, plus it's easier to maintain.

The Set-Forward Sterling will stand out on any work site with its sturdy new chrome grille and chromed headlight bezels. The Set-Forward Sterling offers safety benefits for construction and government application with a hood shape designed for a better sight range.

Constructed from polymer substrate, the hood provides improved durability and reduced weight over fiberglass. Plus, getting to the engine is easier with large hood access door openings.

An additional maintenance feature on the Set-Forward Sterling is quick-change headlamps - headlamps are easily serviceable from the front of the vehicle without bezel removal.

The Set-Forward Sterling was developed with body builders in mind. An updated quarter fender allows a 111" BBC model with a vertical frame-mounted exhaust to hold up to 450 l of fuel with a clean CA. The 101" BBC model can hold up to 265 l with a clean CA.

"With leading market share in the government segment and growing market share in the construction segment, we saw an opportunity to update our offerings for those markets," said Richard Saward, vice president of sales, Sterling Truck Corporation. "As the industry's only full-line provider of Class 3-8 work trucks, we're dedicated to providing our customers with dependable vehicles for every application. All of these features help the Set-Forward Sterling get to work and stay there."

Source: Sterling Truck Corporation


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