Two New On/Off-Road Tires Expand BFGoodrich Line
“BFGoodrich commercial truck products are built to deliver the best uptime in their class with tough proven performance. It’s a brand that fleet operators can count on while working on the most demanding jobsites,” said Adam Murphy, vice president of B2B marketing for BFGoodrich commercial truck tires.
The new BFGoodrich Cross Control tire line is designed to combat damage and downtime with features that include thick sidewalls to resist damage from impacts, heat-release compounds to help reduce internal casing temperatures, a full-protector ply, and anti-cut and chip resistance to help prevent damage that can take a tire prematurely out of service.
The new BFGoodrich Cross Control D, an all-terrain drive tire, offers many of the same features as its steer counterpart. Built for traction, it is designed with 25% more lugs on the road to grip snow, mud and dirt2. A 75% wider protector ply3 than a leading competitor provides greater protection from road hazards and penetrations, which can leave fleets and owner-operators on the side of the road encountering unexpected downtime. The BFGoodrich Cross Control D tire is available in 11R22.5 and 11R24.5 sizes (Load Range H). And confident in the Cross Control’s downtime-fighting durability and increased mileage, BFGoodrich offers a work-hard guarantee for the products.
“The BFGoodrich Cross Control D and S tires are extremely beefy compared to what I normally drive on during a construction job. I like that design because I get the best traction, even climbing up steep grades and rocky material,” said Kelli Desmond, driver for Sierra Rental & Transport. “But what’s surprising is that these are also some of the most comfortable tires I’ve ever driven on the highway.”
“To ensure we are meeting customer demand for durability and traction, we will be revitalizing the entire product portfolio over the next few years,” said Adam Murphy. “In addition, we are also eager to introduce a new BFGoodrich brand technology – an augmented reality (AR) app – an exciting tool that brings a 3-D version of the new tires to life in the user’s environment.”
Available soon through the app stores, it is designed for newer iOS and Android devices. The BFGoodrich AR app allows users to interact with the tire’s features, benefits and key support materials, including technical specs, videos and customer testimonials.
The BFGoodrich Tires brand offers a full lineup of high quality, retreadable tires for line haul, regional, urban and on/off-road applications.
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