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MICHELIN Introduces New Light Truck Offers
As the light truck market continues to evolve and luxury vehicles push the capabilities of what heavy duty trucks can offer, Michelin is launching the new Defender LTX M/S2 and Defender LTX Platinum tires to provide consumers reliable traction in demanding conditions. “Light truck consumers have new demands and desires for their vehicles compared to previous generations, and Michelin is answering the call by upgrading the LTX tire line,” said Debora Junca, senior brand director for Michelin North America, Inc. “Creating new products like the Defender LTX Platinum and Defender LTX M/S2 tires delivers on our promise of longevity without compromise by being the leader in mileage. When a consumer sees the LTX name, they can trust in the performance over the life of the tire.” Continuing the LTX legacy as one of the premier light truck tires in the market, the Defender LTX M/S2 tire uses the updated Evertread 2.0 compound to provide the best treadwear performance with excellent wet and snow grip throughout the life of the tire. Showcasing a 115,000 km warranty for Euro-Metric sizes and an 80,000 km warranty for LT-Metric, the Defender LTX M/S2 tire will have 53 sizes providing coverage on all 2013 or newer pickups and traditional SUVs. Meeting the needs of the growing heavy-duty and luxury pickup truck market, the new Defender LTX Platinum tire will offer 6 20" rim sizes with cutting-edge aesthetics and dramatically better treadlife than its competitive set. Featuring a 115,000 km warranty, the all-new tread pattern and compound of the Defender LTX Platinum – derived from Michelin heavy truck technology – delivers outstanding wet and snow grip throughout the life of the tire. Ensuring the tradition of comfort for Michelin LTX tires, both the Defender LTX M/S2 and Defender LTX Platinum tires are designed for smooth, even wear, so the last mile is as comfortably quiet as the first mile. Sizes for both tires will launch in stages over the next several months.
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